Rewriting Cancer | Citeline

Advancing patient access, together

Cancer affects millions of people each year — not only those who are diagnosed, but also their families, friends, and communities. The sooner cancer is detected, the quicker curative treatment can begin.

Rewriting Cancer, a branded content series presented by the Union for International Cancer Control (UICC) and produced by BBC StoryWorks Commercial Productions, explores how those living and working with cancer are challenging the status quo — from prevention and early detection to treatment and care.

Citeline is taking part in the 2026 edition of the series to shine a light on one of cancer care's most persistent challenges: patient access to clinical trials. Madeline Naylor, Chief Clinician, Real-world Data at Citeline, lost her father to cancer and dedicated her career to ensuring no patient misses a trial that could change their life.

A first glimpse of the film

Film presented by

and produced for them by

We were never presented the option of a clinical trial with my dad — but giving him that option could have changed everything.

Madeline Naylor, Chief Clinician, RWD 

Frequently Asked Questions

What is the Rewriting Cancer series?

Rewriting Cancer is a film series produced for UICC (Union for International Cancer Control) by BBC StoryWorks. It aims to dispel myths and showcase advancements in cancer prevention, treatment, and care through the lens of people with lived experience — spotlighting the incredible people living and working with cancer.

How many films are in the series?

The series features short films from across the globe, grouped into three chapters: Changing the Odds, Changing the Outcome, and Changing the Experience — each focusing on different aspects of cancer care and patient experiences.

Where can I watch the series?

The series is hosted on BBC.com, where it has reached some 25 million impressions and drawn more than a million visitors, igniting global conversations about progress in diagnosing, treating, and curing cancers.

Who are the stories in the series about?

The series highlights the experiences of people around the world with cancer — including patients, their loved ones, caregivers, medical professionals, and volunteers — while also showcasing innovative approaches in cancer prevention, diagnosis, treatment, and supportive care.

What is Citeline's role in the Rewriting Cancer series?

Citeline took part in the 2026 edition of Rewriting Cancer series. Citeline's film highlights how it helps overcome barriers in patient access to clinical trials.

What is the Citeline film about?

The film follows Madeline Naylor, Chief Clinician, Real-world Data at Norstella, who lost her father to cancer and has dedicated her career to improving patient access to clinical trials. The film showcases how Citeline uses data, technology, and real-world insights to connect the right patients to the right clinical trials faster and more efficiently — with a particular focus on Citeline PatientMatch, Citeline's solution for making the patient-matching process smarter and more scalable.